Listerine
-2022
The Ask
Diversity Campaign
Opportunity
Listerine not only fights cavities, restores minerals, strengthens teeth and kills bad breath but also kills 99% of the germs. Bias is universal and Listerine is taking a direct hit to the source.
Solution
Listerine is known for its bold taste and we used it as a bold conversation starter. Addressing day to day sayings that are ignorantly and casually thrown in without much thought of how the listeners might perceive it.
Team
Yula Ryoo
