Death Wish Coffee
-2022
The Ask
Walk the walk campaign: From concept to delivery, tap into chosen brand insight and create a campaign that improves brand awareness.
Opportunity
Death Wish Coffee is witty and unapologetic. They boldly claim “The World’s Strongest Coffee” and although a small coffee company they are not here to lose to the big guys. Through bold flavours and quality product, they have gathered a strong following from caffeine addicts.
Solution
Bring awareness to in-store product and online following. Using the Death Wish Coffee underused mascot ‘The Grim Reaper’ and turning him into your local caffeine dealer.
Role
Art Director
Copywriter
The Created Mascot
Social Media Ads:
Grocery Story Ads:
Death Wish Coffee sits among a multitude of coffee options, how do we stand out being a fairly new company with only our original coffee bag available in-store? Place first floor ad in isles with food that goes well with coffee, and second ad directly underneath the shelf.
